Real Estate Photography Tips: Capture Photos That Sell

Great Photos Are Your First Impression

In real estate, photos are everything. Studies show that listings with high-quality photos receive 118% more online views and sell 32% faster than those with poor photography.

Whether you hire a professional or shoot yourself, these tips will help you capture photos that convert browsers into buyers.

Before You Shoot: Preparation is Key

Declutter Everything

Remove personal items, excess furniture, and everyday clutter. Aim for a clean, spacious feel that helps buyers imagine their own belongings in the space.

Clean Like Never Before

• Windows should sparkle (natural light is your friend)
• Floors should shine
• Countertops should be clear
• Bathrooms should look spotless

Stage Each Room

• Arrange furniture to show flow and function
• Add fresh flowers or plants for color
• Use neutral decorative items
• Make beds with crisp, clean linens

Consider Lighting

• Open all blinds and curtains
• Turn on all lights
• Replace any burned-out bulbs
• Shoot during "golden hour" when possible

Camera Settings and Equipment

Use a Wide-Angle Lens

A wide-angle lens (10-22mm for crop sensors, 16-35mm for full frame) captures more of each room, making spaces look larger and more inviting.

Use a Tripod

A tripod ensures:

• Sharp, blur-free images
• Consistent height across photos
• Ability to shoot in lower light without flash

Shoot in RAW

If your camera supports it, shoot in RAW format for maximum flexibility in post-processing.

Keep ISO Low

Use ISO 100-400 when possible to minimize noise and maximize image quality.

Shooting Techniques

Find the Right Height

Camera height should be approximately chest level (4-5 feet). Too high or too low creates distorted perspectives.

Shoot from Corners

Position yourself in a corner to capture the maximum amount of the room in each shot.

Include Context

Show how rooms connect and flow into each other. Shoot through doorways when it enhances the composition.

Capture Details

Don't forget close-ups of:

• Unique architectural features
• High-end finishes
• Special appliances
• Outdoor spaces

Room-by-Room Guide

Living Areas

• Shoot from multiple angles
• Include any fireplace or focal point
• Show natural light streaming in

Kitchen

• Capture countertops clear of clutter
• Show appliances and storage
• Include eating areas if present

Bedrooms

• Make the bed the focal point
• Show closet space if impressive
• Capture natural light

Bathrooms

• Keep counters minimal
• Add fresh towels and accessories
• Close toilet lids

Exterior

• Shoot on a clear day
• Include landscaping
• Capture unique features

After the Shoot: Post-Processing

Basic Adjustments

• Correct white balance
• Straighten vertical lines
• Adjust exposure if needed
• Enhance colors naturally

What to Avoid

• Over-saturation
• Excessive HDR effects
• Making the sky unrealistically blue
• Widening beyond natural appearance

Maximize Impact with HomeTagz

Great photos become even more powerful when combined with HomeTagz:

Tag Every Feature

Add interactive tags to highlight special features in each photo. Buyers can tap to learn more about:

• Appliance brands and ages
• Flooring types and conditions
• Recent upgrades and renovations
• Special materials and finishes

AI-Enhanced Descriptions

Let HomeTagz AI generate compelling descriptions for each tagged feature, ensuring consistent quality across your listing.

Virtual Walkthroughs

Arrange photos in logical order to create a virtual tour experience that mimics an actual showing.

Ready to Transform Your Listings?

Combine stunning photography with HomeTagz interactive features to create listings that captivate buyers and sell faster.

Get started at HomeTagz.com.